SoundCloud
rational.design
SoundCloud Music Intelligence Report is SoundCloud’s first report on what’s really happening on its platform: the emerging artists breaking through, and the artists who came up on SoundCloud and now drive the industry forward.
The challenge: The report was designed for print as a zine. My job was to turn it into a web experience that felt just as special on screen.
My role: Design lead and builder, working with the report’s writer and an illustrator.
Key decisions
- Keep the zine spirit, rebuild it for the web. Instead of a PDF, an interactive microsite where the illustrations and stories come alive.
- Motion with a purpose. Animations pace the story and give the data personality, rather than just decorating it.
- SoundCloud DNA, its own identity. Rooted in the brand, with a bespoke look that lets the report stand on its own.
Result: Launched in 2026 and covered by Billboard, Music Week, Mixmag and Hypebot, among others.
